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Monday, November 8, 2010


I read a headline that stated Walgreens (WAG) (on my watch lists) is suing Wegmans over the use of their scripted "W".

Walgreens claims the script is too confusing to consumers.

The stylized “W” that Wegmans uses in its logo is too close to the style of the letter Walgreens uses, according to a Walgreens lawsuit filed in Virginia.

Wegmans said they used the logo style decades ago, and resurrected it recently.

“We were surprised to learn of this lawsuit, since Walgreens did not contact us with any concerns prior to filing it,” said Jeanne Colleluori, Wegmans spokeswoman.

“Our script design has been in use since 2008, and was crafted to look like the logos our company used in the 1930s and 1940s. We don’t think that there is any real risk of customer confusion between the two companies.”

OK, so I do see that it is similar but not exact.
In reality, I think the fonts are totally different.

I do see the value in a company protecting it's brand.
And I do see Wegmans arguement that they have used that font before and that, according to them, Walgreens did not even attempt to contact them before filing the suit.

But Wegmans also uses different fonts for their logos as well.

Such as this one...

If I were Wegmans, I wouldn't worry. I do not see the similarity nor do I find these logos the least bit confusing.

What I do find confusing is this!

The Washington Nationals Logo.

If I were the Nationals, I'd be worried.


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