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Tuesday, October 12, 2010

Miller Time

Sports Illustrated swimsuit model Marisa Miller will become the new spokesperson for the NFL.

What's up with all this "female" movement in the NFL? Nothing against looking at pretty models, cheerleaders, or even pretty model sports reporters . . .

I find this decision, and timing, rather strange. I know these advertising things often take weeks to put together and publish but with last weeks Brett Favre thing hitting the internet and yet another football model reporter scandal . . .

Well, I'm just saying that perhaps Ms. Miller should get an unlisted number.

But for some reason, when I think of the NFL, I do not think of these people. Apparently Ms Miller will be the official spokesperson for the NFL and is also set to appear in both print and television commercials for the league. The former Victoria's Secret model will be an NFL spokesperson through at least the 2011 Super Bowl and also will be promoting the upcoming 49r - Bronco game in London.

Maybe it is just me, but if the NFL really wanted to expand their viewership and demographic base, I would look for more relevant figures to advertise the NFL Brand.

For the upcoming London game, perhaps a prominent English political or other sports (Golf, Soccer) or famous business tycoon to say something along the lines of "when I think of America, I think of the NFL". OR perhaps show that person playing Madden Football and then blending into the real thing.

Could you imagine a commercial with the Queen Mum doing this? It would be great!

Speaking of commercials, promos, and the NFL: Did you happen to see the new Sunday Night intro with Faith Hill. Gawd Awful.

This is another example of a bad decision on the NFL's part: IMHO. At least they can all laugh at themselves and also air the SNL spoof during the past Eagles game.


Sam October 13, 2010 at 1:36 AM  

Actually, I thought that WAS Cris Collinsworth. My bad.

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