Miller Time

Sports Illustrated swimsuit model Marisa Miller will become the new spokesperson for the NFL.











What's up with all this "female" movement in the NFL? Nothing against looking at pretty models, cheerleaders, or even pretty model sports reporters . . .

I find this decision, and timing, rather strange. I know these advertising things often take weeks to put together and publish but with last weeks Brett Favre thing hitting the internet and yet another football model reporter scandal . . .

Well, I'm just saying that perhaps Ms. Miller should get an unlisted number.

But for some reason, when I think of the NFL, I do not think of these people. Apparently Ms Miller will be the official spokesperson for the NFL and is also set to appear in both print and television commercials for the league. The former Victoria's Secret model will be an NFL spokesperson through at least the 2011 Super Bowl and also will be promoting the upcoming 49r - Bronco game in London.

Maybe it is just me, but if the NFL really wanted to expand their viewership and demographic base, I would look for more relevant figures to advertise the NFL Brand.

For the upcoming London game, perhaps a prominent English political or other sports (Golf, Soccer) or famous business tycoon to say something along the lines of "when I think of America, I think of the NFL". OR perhaps show that person playing Madden Football and then blending into the real thing.

Could you imagine a commercial with the Queen Mum doing this? It would be great!

Speaking of commercials, promos, and the NFL: Did you happen to see the new Sunday Night intro with Faith Hill. Gawd Awful.

This is another example of a bad decision on the NFL's part: IMHO. At least they can all laugh at themselves and also air the SNL spoof during the past Eagles game.

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Making a Pass

Considering some of the "allegations" of the Ines Sainz fiasco, I love this commercial.

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Football, Money and Babies

Baby Boom

This brings a whole new meaning to the phrase Soccer Mom...

Did you know that the host country and the World Cup winning country see birth rates climb by as much as 15 percent after the World Cup?

This little known fact has even inspired ESPN to create a commercial.



1954 and the Swiss

Did you know that the 1954 World Cup was perhaps the most influential in soccer history?

The tournament introduced the world to Adidas sneakers (made by a shoemaker from Switzerland), broadcast the first World Cup match ever on television, and sold the first World Cup souvenir.

Back Door Approach - Easy Money

Did you know Nike makes $1.5 billion annually from soccer related merchandise and isn't even an official sponsor of the World Cup?

The company made an elaborate, multi-million dollar soccer commercial, "Write The Future ," just in time for the World Cup, and did not even mention the tournament once.

The official apparel sponsor of the World Cup is Adidas




sources via the Bleacher Report.

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De Who Dats Will Set the Record...

For most Super Bowl Revenue Generated.

That is my prediction.

The Colts will ultimately prevail winning the actual game. After all, they have proven more than once that they only need 15 minutes to beat anybody.

I give the Saints 30 minutes of life. Tops.

The Colts, just like Gilbert Arenas, have too many weapons...
And the biggest and best is Peyton.

But, with all the hype I've seen and heard on the Internet about "Who Dat" and rights, and royalty, and Money, I believe that the Saints fans alone will solely responsible for setting a new revenue record.

The record for "Ad Revenue" (selling advertising slots) is approximately $206 million. Judging by the fact that the networks have had to lower their prices this year, I doubt that will happen.

However, I believe, the $125 million merchandise record is in jeopardy. You see, its not just the "Super Bowl" label, it is the aints New Orleans Saints going to the Super Bowl. Now we are not only talking, and buying, super bowl memorabilia, we are buying collector items.

A quick look on Ebay (EBAY)for "New Orleans Saints" produces over 20,000 items.
Amazon (AMZN) had nearly 14,000.

And this of course does not take count all the official NFL stores, and pop-up merchandise stands now populating the great state of Florida.

Who knows when this will happen again.

So enjoy it, buy the collector items now before the Super Bowl, because they will not be worth quite as much this coming Monday morning.

But hey, I've been wrong before, and if by some miraculous chance the Saints do pull this off, the prices and sales will go through the roof and all you true Saints fans better keep an extra collector item or two safely sealed inside the original wrapping.

But most importantly, turn on the game and enjoy the entertainment. If anybody can give the Colts and Peyton a run for their money, it is the defensive genius of Gregg Williams.

And don't worry about the game being a dud, we all know that the super bowl brings out some of the more creative ads from various companies such as these two finalist clips from Doritos. So grab your drinks, food, and even some good friends, turn on the TV this Super Bowl Sunday and Enjoy!



I know I will be watching.

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