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Wednesday, April 22, 2009

In honor of Earth Day...








Claims to be wary of...

I think we all can do little stuff to help us save.
Both money and the environment.
I think we all can do little stuff to help enrich our lives and those around us.
And, I think we have to all be a little more aware of "truth in advertising"

I found a couple links on the web which talk about this.

The first one is from MSN which they give examples of companies and products which are, perhaps, well meaning but don't quite go far enough.
Corporate sponsorships which are all about image, money and if one stops to think about just strange relationships.
And of course a couple products and companies which are more fraudulent than anything else.

Green Claims

The second is a cool little site referenced in the article which I think has a lot of potential for getting the work out on labels, advertising campaigns, and various "green" products.

Greenwashing

Happy Earth Day to everyone and here's to helping make things at least a little better for all of us.

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